397 fleet leads at $4.16 each — elite efficiency held while scaling 44%
FleetPlus.ai is a US B2B fleet-management platform. Its buyers are businesses researching fleet solutions — a niche, considered purchase where search intent is specific and every wasted click is expensive. On Google Ads the goal was to scale lead volume while holding an already-low cost per lead.
The challenge
FleetPlus.ai needed to scale lead volume while defending an already-low cost per lead in a niche market. In B2B search, broad targeting burns budget fast, so growth had to come from more of the right searches — not simply more spend.
- Scale qualified lead volume
- Hold an already-low cost per lead ($4.16)
- Raise click-through rate with tighter message match
- Focus spend on high-intent fleet-management searches
Our strategy
Intent-focused targeting
Concentrated spend on high-intent fleet-management queries and cut broad B2B terms that waste budget in a niche market.
Message match & CTR
Sharpened ad copy and message match to the exact search — lifting click-through rate to 15.4% and protecting Quality Score.
Controlled scaling
Opened budget for growth while holding efficiency targets, so lead volume rose without cost per lead drifting up.
Clean measurement
Kept conversion tracking clean so lead quality — not just lead count — guided every scaling decision.
The result
FleetPlus generated 397 fleet leads at $4.16 each, holding elite efficiency while scaling lead volume +44%, with a 15.4% click-through rate — last 90 days vs the prior 90.
Key takeaways
In niche B2B, a high click-through rate (15.4%) signals message-market fit and protects Quality Score and cost.
You can scale volume (+44%) without giving back an elite cost per lead when targeting stays tight.
Relevance beats reach: fewer, better-matched searches outperform broad B2B targeting.
Efficiency is a discipline — hold the cost-per-lead target as budget grows.
Tools & stack
Increase sales without wasting ad spend
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