How we grew Kafarat Plus with SEO + Google Ads in Saudi Arabia
Kafarat Plus is a Saudi automotive & tyre e-commerce brand. The products were strong, but the brand was almost invisible in organic search and its paid campaigns barely broke even — so the work combined SEO and Google Ads to build durable visibility and profitable demand at the same time.
The challenge
Kafarat Plus had strong products but almost no organic visibility and paid campaigns that barely broke even. It needed both a lasting organic foundation and paid campaigns that actually turned a profit — not one at the expense of the other.
- Build organic visibility from a near-zero base
- Turn Google Ads from break-even into a profitable channel
- Lift the site's conversion rate
- Align SEO and paid around the same high-value buying queries
Our strategy
Technical SEO foundation
Rebuilt the technical SEO base and product feed so the catalogue could be crawled, indexed and surfaced for the right queries.
Intent-led Google Ads
Launched Google Ads around tight query control, focusing spend on high-intent buying searches instead of broad traffic.
SEO + paid alignment
Aligned SEO content with the same high-value buying queries the ads targeted, so the two channels compounded instead of competing.
Conversion optimization
Improved product and landing pages to lift the conversion rate on the traffic both channels delivered.
The result
In four months organic traffic grew +800%, Google Ads reached a 14.4× ROAS, and the conversion rate climbed from 1.3% to 4.9%.
Key takeaways
SEO and paid compound when they target the same buying queries.
A clean technical and feed foundation is what makes organic growth possible at all.
Query control turns a break-even ad account into a profitable one.
Conversion-rate gains multiply the value of every channel at once.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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