Scaled spend 2.2× while holding an elite 10.8× ROAS — revenue up 27%
Kafarat Plus also sells through its mobile apps in Saudi Arabia. The app channel was performing at an elite return with clear headroom, so the opportunity was aggressive, deliberate growth — putting real budget behind it without giving back the efficiency that made it work.
The challenge
The app account had room to scale, but scaling is where elite returns usually break. The goal was to grow spend aggressively while holding a sustained, top-tier ROAS — turning a strong channel into a much bigger one.
- Scale app spend aggressively and profitably
- Hold a sustained, elite ROAS while growing
- Increase orders and revenue from the app channel
- Concentrate budget on high-value SKUs and repeat buyers
Our strategy
Controlled 2.2× scaling
Grew budget roughly 2.2× in measured steps, expanding only as the return held — so volume and efficiency moved together.
Strict efficiency target
Held bidding to a firm ROAS target while widening reach, so growth never came at the cost of return.
High-value SKUs & audiences
Prioritized high-value products and repeat-purchase audiences to keep the incremental spend as efficient as the base.
App conversion tracking
Kept app conversion tracking clean so scaling decisions were guided by real revenue, not vanity installs.
The result
We grew the app account aggressively — scaling spend roughly 2.2× — while holding a sustained 10.8× ROAS. Orders rose +35% and revenue grew +27% over the last 90 days vs the prior 90.
Key takeaways
Aggressive scaling and elite efficiency can coexist when you scale in controlled steps.
A firm ROAS target is what lets you open budget without fear.
Concentrating on high-value SKUs keeps incremental spend efficient.
Track revenue, not installs, to scale an app channel profitably.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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