From 5.7× to 7.8× ROAS — orders up 80%, cost per order down 41%
Kafarat Plus is a Saudi tyre e-commerce retailer selling tyres online to customers across Saudi Arabia. Its web storefront was already profitable on Google Ads — a rare, healthy starting point — so the brief wasn't to fix a broken account but to squeeze more orders out of it without giving back the efficiency it had.
The challenge
Kafarat Plus wanted more orders from its web storefront without letting efficiency slip. Growth on a profitable account is its own challenge: it's easy to buy extra volume at a worse return, so every scaling move had to protect ROAS while it grew.
- Grow web orders across Saudi Arabia
- Improve ROAS from an already-profitable base
- Lower cost per order while scaling
- Keep spend focused on high-margin, high-intent products
Our strategy
Margin & intent restructure
Rebuilt campaigns around product margin and buying intent so every riyal of budget backed the searches most likely to convert profitably.
Query & negative control
Tightened query matching and negative-keyword hygiene to cut junk traffic and keep spend on genuine tyre buyers.
Feed & landing optimization
Improved the product feed and landing paths so the right products showed for the right searches and converted more of the click.
Bidding to a ROAS target
Steered bidding toward a return target so scaling added orders without eroding efficiency.
The result
Over the last 90 days vs the prior 90, web ROAS rose from 5.7× to 7.8×, orders grew +80%, and cost per order fell 41%.
Key takeaways
Scaling a profitable account is about protecting return, not just adding budget.
Feed quality and landing relevance move ROAS as much as bidding does.
Negative-keyword discipline compounds — it's where cost per order quietly falls.
Optimize toward margin, not just revenue, to keep growth profitable.
Tools & stack
Increase sales without wasting ad spend
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